Here are some high level things to consider: There are many things to take into consideration when updating your app. Angry Birds Rio has a large and loyal fanbase, many of whom will come to the Amazon Appstore get the update and ultimately purchase other apps. There will also be another marketing campaign surrounding the update of Angry Birds Rio exclusive on the Amazon Appstore. As part of our launch marketing we advertised the Amazon Appstore and leveraged an Android exclusive of Angry Birds Rio as a hook across online, in mobile advertising, in social outlets, and more. When we launched, we had the Android version of Angry Birds Rio exclusively in the Amazon Appstore. The more customers we engage, the more opportunities we have to monetize your apps. And with Blu gaining his freedom, Rovio has released an updated Android version of Angry Birds Rio exclusively in the Amazon Appstore for Android with 30 new levels and, you guessed it, Blu is a playable character filled with feathered fury. If you’ve seen or heard of the movie Rio, you may have seen that Blu isn’t in his cage anymore – no mirror, no little bell.
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